The online grocery shopping industry has been booming for the last few years, especially post-pandemic. In India, online grocery sales are expected to increase by 55% to reach 1.2% of the market by 2023. This dramatic increase is due to several factors, including the growing popularity of smartphones and the ever-increasing convenience of online shopping.
Growing Market Value Size
The Indian online grocery market was worth USD 2.9 billion in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 37.1% between 2021 and 2028. Due to lifestyle changes, growing urbanization, and the digital-savvy generation who prefer online products, the online grocery market has gained immense traction over the last few years. Instead of traditional shopping ways, people are now seeking out customizable and convenient online platforms to buy groceries. It became more popular after the outbreak of covid-19.
Becoming Increasingly Convenient
Those days had gone when you had to schlep to the grocery store, trudge up and down the aisles, and wait in line at the checkout. With online grocery shopping, you can comfortably shop from your home or even from your smartphone while on the go. All you need is an internet connection, and you can shop anytime.
Moreover, online grocery shopping is becoming increasingly convenient as it invests in new technology and delivery options. For example, many online shopping apps offer fast deliveries; like in Chennai, you can get your groceries in just 30 minutes with the InStock App. Amazon Prime offers two-hour grocery delivery, whereas apps like Blinkit or Dunzo deliver your order on same-day or next-day in selected areas.
You Can Find Better Deals Online Than In-Store
Another advantage of online grocery shopping is that you can often find better deals than in-store. Online grocery stores don’t have the same overhead costs as traditional stores, so that they can pass on the savings to their customers. And because competition is fierce in the online space, grocery delivery services are constantly trying to outdo each other on price. In addition, many online stores offer loyalty programs and coupons that can save you even more money.
Online Grocery Stores Offer a Wider Selection of Products
You are not limited to the products available at your local store when you buy groceries online. You can select from a wider range of products, from fresh produce to hard-to-find items. And if you can’t find what you’re looking for, you can switch to another app.
Groceries Delivered to Your Doorstep
One of the biggest advantages of online grocery shopping is that you don’t have to lug your groceries home from the store. Online stores offer delivery or pick-up options, so you can just sit back at your home and relax while someone else does the heavy lifting for you. And even you don’t need to worry about getting your groceries home safely; mostly, grocery apps pack your order in insulated bags that prevent it from any damage.
Online Grocery Shopping Is More Environmentally Friendly
When you shop online, there’s no need for paper or plastic bags; groceries will be delivered straight to your door in reusable bags or boxes. And because there’s no need to drive to the store, online grocery shopping is also more environmentally friendly than traditional shopping methods.
If you are Chennaite, you can buy groceries online from your favorite local shop with InStock. Your order will be delivered within just 30 minutes.
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